Let's fill out the intake form for your next website

You’re now at the website intake form.

This is a detailed form designed to help us understand your business properly and see whether we’re a good fit to work together. It’s best completed on desktop, with a bit of uninterrupted time. Most fields are there to give us the right context, and the more thoughtfully you fill it out, the better the final result will be.

For many clients, this process also helps bring more clarity to the business itself before the project starts. Below the form, you’ll find a few quick recommendations.

We recommend filling out the form in a desktop browser as it's quite detailed and lengthy.

Is our operating model suitable for you?
Let's make sure you know how the infrastructure will be managed
Domain, hosting & ownership
What files do you already have?
How can we keep in touch?
What is your project?
What should the website prioritize?
What features will your website have?
How should your brand look and feel?
What is the meaning of your business?
What is the uniqueness of your business?
How do you expect your customers to find you?
How do you build trust in your business?
Tell us about your clients and their problems
Who is your target audience? How do they think, how do they live?
What words do clients use to describe their pain?
What are the 3-5 most common problems your clients have?
What prevents them from making a decision? (fears, barriers, mistrust)
What do you know about your customers' experiences?
What can you tell us about your competitors?
What are the purposes of a website?
What data would you like your clients to share with you?
Give us some content for your future website?
Would you like to add or comment on anything?
Final Acceptances
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Help / FAQ: how to fill it

Before you start (2 minutes)

To deliver fast, we build only after your info + files are ready.
If something is missing, we’ll reply with a short “missing items” list.

What you’ll need:

  • A clear offer (one service/product per landing)

  • 10–20 photos/videos (real > stock)

  • Any proof (reviews, results, certifications, logos)

  • Brand basics (logo + colors + fonts if you have them)

Photos & videos: what to send (and in what format)

Recommended: 10–20 files total.

Best types of photos for services:

  • You/your team delivering the service (real process, not staged)

  • Workspace / tools / environment (builds trust)

  • Before/after or results (if applicable)

  • Happy clients / testimonials photo (only with permission)

  • Logos of clients/partners (only if allowed)

Technical requirements (simple):

  • Photos: JPG or PNG, ideally 2000px+ on the long side (phone photos are usually fine)

  • Video: MP4, short clips are great (10–30 sec)

  • Don’t embed photos inside Word/PowerPoint — send original files.

  • If you have brand guidelines (PDF), include them.

If you don’t have enough media:
We can launch with clean placeholders (stock/AI) and replace later — but real media converts better.

Testimonials: how to collect strong ones (copy-paste template)

Don’t ask clients “Write a review”. Ask these questions instead (short, specific):

  1. What problem were you trying to solve when you contacted us?

  2. Why did you choose us over other options?

  3. What did you like (a concrete example)?

  4. What could be improved? (it’s OK)

  5. What results did you get? (time / numbers if possible)

  6. Who would you recommend this to? Who is it not for?

  7. Can we publish this on our website? (yes/no)

  8. How should we sign it? (Name + role/company or anonymous)

  9. Can we use your logo/photo? (yes/no)

Tip: Even “small negatives” make the testimonial more believable.

Proofs: what they are and how to show expertise

“Proof” = anything that reduces risk for the visitor and makes your claims believable.

Good proofs include:

  • Numbers: years in business, projects delivered, response time, turnaround time

  • Results: before/after, metrics, screenshots, case summaries

  • Authority: certifications, licenses, awards, media mentions

  • Social proof: Google reviews link, testimonials, client logos (with permission)

  • Process proof: how you work, what’s included, what happens next

How to provide proofs:

  • 3–7 bullets + any files/links/screenshots you have

  • If you have no public case studies yet: say it честно, but share internal examples.

  • If it's a certificate, you'll need a photo (scan), the issue number, the name, the date of issue, and, most importantly, the certificate's meaning. For example, "IP66 Quality Certificate: Dust-proof housing, protection against strong jets of water (e.g., during pressure washing)."
Offer & pricing: how to answer (so we can write the page)

Keep it simple and specific:

  • What do you sell (1–2 sentences) — one offer only

  • Who it’s for — the ideal customer

  • Top outcomes (3–5) — results, not features

  • CTA — what should the visitor do (request a quote, book a call, etc.)

  • Pricing — fixed / from–to / quote-only (+ how it’s calculated)

If you use “price on request”:
Tell us what affects price (scope, time, options) so we can explain it clearly.

What happens after you submit
  • We review your intake + files and confirm “ready to build”.

  • You receive a live preview link first.

  • 1 text edit round + 1 visual/layout edit round → launch + short handover guide.